Ledger-Enquirer Vs. Local TV On-line

  It appears the Ledger-Enquirer is getting serious about its online edition.  It’s not waiting  for the morning print edition to release some important stories. The latest impressive example is the story of CB&T buying the  Bill Heard mansion at auction for $7.65 million. CB&T foreclosed on the $18 million dollar Hollywood type celebrity palace when Bill Heard Chevrolet went under.

  No doubt the future for newspapers will be on-line.  But, on-line is a different ball game than the  traditional print editions. The paper recognizes this with a nod to video streaming, but it’s going  to take more than a nod.  Television stations are making a lot of headway with  their websites. WTVM also has the Heard mansion  story online right now.

  WTVM, Lee Brantley tells me, got a million hits the day the story about the murders at Doctor’s Hospital got national attention. CNN credited WTVM’s website with the story and the hits poured in.  Since television stations like WTVM heavily invest in television news coverage they have quite an edge over local newspapers that are putting minimal effort into video coverage.

  Still, the paper also has a huge edge over the television stations. It provides more in-depth coverage of subtantive stories, especially local business, government, and other non-crime stories. The  TV stations are crime oriented. The paper, as I have said, also covers crime, but it also gives more attention to other important stories.

  It’s going to be interesting how this all shakes down.

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