Mark Cuban’s Sartorial Example

As I observed Mark Cuban’s dress for his appearance before about a thousand business leaders last night at the opening of this year’s Jim Blanchard Leadership Conference,  I had to reflect on the example he was setting.  The billionaire, who stated that one thing a leader has to be able to do to succeed is lead by example,  sets an example sartorially that is not good for manufacturers of  dressy clothing.  Remember what Clark Gable reportedly did in the 1934 Frank Capra movie “It Happened  One Night?” He took his shirt off and was not wearing an undershirt. Millions of men stopped wearing undershirts, devastating the undershirt business. 

Cuban, whose audience, with a few exceptions, were dressed in expensive business suits and ties, wore his trademark black tee shirt , blue jeans, and tennis shoes.  It seems just about all of the billionaire computer and Internet leaders wear casual clothing. Steve Jobs did, and Bill Gates still does. 

During the Great Recession  of 2008 , I was shopping in an upscale haberdashery  one day, and I asked one of the store’s managers if the Recession was hurting their business.  He said the economy was not a problem. The problem was “People don’t ‘dress’ any more.”  Well, they’re following examples of some super-rich successful types.  

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