Will W.C. Bradley Return Manufacturing to Columbus?

Marc Olivie', CEO W.C. Bradley Company, and Matt Swift, COO W.C. Bradley Real Estate Division and Rotarian

Marc Olivie’, CEO W.C. Bradley Company, and Matt Swift, COO W.C. Bradley Real Estate Division and Rotarian

“I don’t foresee it anytime soon,” W.C. Bradley Company CEO Marc Olivie’ told members of the Rotary Club of Columbus.

He went on to explain that Wal-Mart is planning to spend more than 50-billion-dollars on American manufactured goods and that it would continue to buy Char-Broil grills if manufacturing returns from China to America if the price remains the same.  A company sponsored survey of consumers asked if they would be willing to pay five dollars more for a grill if it were made in America. The answer was an unequivical “no.”

The question was raised during a question and answer session held after Olivie’ had spoken on the status of W.C. Bradley Company.   The company, which had a very good year,  is selling millions of grills, Zebco fishing reels, and Tiki outdoor torches. None is made in America.  Zebco operates out of Tulsa and Tiki Torches out of the Milwaukee area.

While those products are sold globally, the company’s real estate business focuses on the Columbus area. It has extensive holdings in downtown Columbus and Olivie’ says he finds the revitalization of downtown very exciting, that it is truly a plus for the area.

Matt Swift, fellow  Rotarian and President and COO of the W.C. Bradley Company Real Estate Division, said, “We would not have been able to attract this Belgian and his wife to Columbus if downtown and Columbus in general was not attractive to them.”  This day and age a city has to have the arts, quality educational facilities and other attractions to entice talent, and that attracting talent is the name of the game in business.

Olivie’ also pointed out how valuable Columbus State University  is to the Columbus area.  Cities with good universities attract management talent. CSU has already played a big role in revitalizing downtown with its transfer of its arts schools and is about to play an even larger one when it also moves its College of Education and Health Professions downtown.

W.C. Bradley Company owns 25 buildings, which occupy about a million square feet, in downtown.  Except for the condos sold at Eagle and Phenix Mill No. 3,  it rents its downtown buildings to occupants,  Swift said.

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