What’s the Hurry?

If I didn’t have a DVR, I would miss a lot of what is said on the CBS This Morning newscasts.  I find myself rewinding a lot to be able to understand some reports. And sometimes even that doesn’t work because the information isn’t properly explained. Not only do the anchors rush a lot of their copy and run words together, but the production of the reports is often too tight..  Maybe the editors should cut down on the number of stories and give each one a little more breathing room.  Also, in my view,  there needs to be a brief pause between the reports, and transitions help the viewer stay on track.

Any basic course in writing for broadcast news makes it clear that writing for broadcasts is different from writing for newspapers and magazines. Readers can pick their speed and can easily reread the copy.  Listeners and viewers have to be able to understand what is reported the first time around, especially if they don’t have DVRs.  Perhaps it’s time for some producers to get back to the basics.

For some reason, the three major network producers seem to better understand this on the evening flagship newscasts.

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